In my last piece, the hot subject was how to promote a song, and given that it’s hard to fit everything that goes into promoting your song into a single article, we’ll reopen the topic today. This is a process you’re going to have to repeat many times over if you want to be a successful musician, so rehashing certain things is probably in your best interest anyway.
Much of what we’ve discussed – building a website, getting song reviews on a blog, etc. – are useful tools in those preliminary stages of promoting your song, but when it comes to the actual release date and that stretch of days/weeks after the fact, what’s the proper course of action?
Well, these strategies can (and should) be utilized throughout the entire process, but today, let’s talk about a few things you can do that:
- Prepare you for the song’s release date
- Get your fanbase directly involved with the campaign
Otherwise, this list of pointers is simply designed to help you overall when it comes to promoting your song.
1. Have A Release Party Promoting Your Song
This one’s simple and really fun – just have a party. Ideally, you’ll want to be performing at the event, but if that’s not an option and you’d rather just debut your song by listening down with the whole crew, that’s fine too. Single release parties are great, and if you manage to make a concert out of it, you can book fellow acts to join you on stage/aid in promoting your song. Your song is about to join the royal realm of public streaming, and it deserves its very own coronation!
2. Hold a Raffle/Giveaway
If there’s one thing that will forever remain true about people, it’s this: we LOVE to win stuff. Most of the time, it doesn’t even matter what that stuff is. Just the notion of being chosen at random and getting something for free is a thrill in and of itself.
You can either host a raffle at you single release party or you can conduct it via social media. A good way for the latter is to ask people to share your post on their story X number of times in order to be added in the running.
The prize can be something simple: a piece of your merch, or even just a gift card to a local store/restaurant. You’re promoting your song and giving back to your fanbase.
3. Upload Your Song To TikTok
Regardless of how you feel about TikTok, there’s no denying how wildly popular it has become. How often do you hear about someone going viral for a 15 second clip simply because the song in the background was so good? If that can be your song, why not make it so?
There are definite upsides to the digital age and its influence over the music industry, and this is one of them. While there is much to learn when it comes to the world of TikTok, your best bet is to reach out to a vetted social media manager with experience in release strategies.
4. Create a Unique Hashtag
As you start to spread the news about your song, it’s always helpful to give the campaign its own special little slogan, and in the world of social media, a slogan is a simple hashtag. Build it around the song’s title, but don’t be afraid to spruce it up a bit with a pun when appropriate if possible.
Encourage everyone sharing your posts on TikTok, Instagram, or Twitter to use the hashtag as well and it will start to garner its own traction. Whatever you can do to keep the digital buzz up while promoting your song in your best interest.
