Last updated on August 31st, 2023
So you’ve finally gotten the master back on that single you’ve been working on all year and it’s ripe and ready for the streaming market. That’s fantastic. All of that hard work and money you’ve put into recording it is finally about to pay off – or is it? Well, that depends. Do you have the right people to help you promote your song looking out for you?
As we’ve come to learn, you can’t do everything on your own. Not only is there no shame in asking for help, but there’s liable to be no gain if you don’t. If you actually need assistance but refuse to look for it, there’s a good chance you’ll run yourself in circles trying to get something done until you sputter out entirely and the endeavor becomes futile. Promoting a song is no exception, so do yourself a favor and don’t make that mistake.
The Muze platform is the ideal space to find people to help you promote your song once it’s time to do so. While there’s always the option to do these things yourself, some of us (including myself) aren’t fully adept in everything it takes to promote a song. Here’s a list of people to help promote your song that you can look for on Muze.
*If you’re skeptical of someone’s credentials, bear in mind that you can always read or write a review on the Muze site.
1. Someone To Build a Website/Mailing List
A solid profile on Muze is a great place to start, but if you have’t gotten yourself a professional, well-crafted, SEO-oriented website yet, do it now. I for one have no idea how to build a website, so I naturally had to ask someone else to do it for me. Whenever it’s time to promote a new song, you can direct people to your website that serves as a sort of grand nucleus of things. Ask the person you hire to add links to socials, streaming sites, etc.
Your website should provide a mailing list to allow your fans to sign up for updates, so as your song’s release date nears, you can touch base with people directly.
2. Find Press/Bloggers to Help Promote Your Song
Take it from a blogger – you’ll want to find a blogger. Really, you’ll want to find anyone to spread the word about your song, so someone who is directly plugged into press platforms, blogs, local/national magazines, podcasts, etc… these are your people, and Muze is chocked full of them. At a base level, just get people talking about your song. You can also attach quotes from reviews or interviews to your website/social media page. A public endorsement of some sort is always a big plus.
*Pro tip: you can find all of these people under the Marketing & PR tab where you can filter by specialty, genre, location, and more.
3. Social Media Managers
For some, marketing through social media algorithms can be tough to grasp. Someone who’s savvy on this kind of thing is an invaluable asset when it comes to promoting you song, so you should definitely keep an eye out for them when browsing on Muze. Every pro you find on Muze has worked before for a number of other artists, so it shouldn’t be anything too complicated for them.
*Pro tip: Many of them know a thing or two about getting your song on a major Spotify playlist, which is a HUGE thing to bear in mind.
4. Photographers/visual artists
Each song should carry its own visual insignia, which means you’re going to want to find a photographer/visual artist who will properly capture the spirit of the track. A reliable person in this trade will be able to give you some solid advertising material to post to social media and elsewhere (see Tip number 3 above). A good visual artist will guide you on what sticks in people’s minds at first sight, so when they see an advertisement for your upcoming track, they’ll be hard pressed to forget they saw it.
